After successfully integrating with GVC Holdings PLC (LSE: GVC) Gioco Digitale brand, for the first time, Yggdrasil Gaming slots are live in Italy.
Launched in 2009, Gioco Digitale was the first fully-regulated gaming site on the Italian market and is the first to go live with the Malta-based gaming provider’s titles in Italy, and will be followed by bwin, another GVC brand. Currently, 11 games from the provider of superior online and mobile casino games’ portfolio of award-winning HTML5 titles, which are certified under Italian regulations and include Nirvana, Dark Jones Rizes, and Vikings Go Wild.
In addition to Yggdrasil’s award-winning content, GVC’s Italian operations will also have access to BOOST™, a collection of promotional tools focused on engagement and retention with concepts such as Cash Race and Super Free Spins™, and BRAG, the social sharing tool.
Yggdrasil Gaming CEO, Fredrik Elmqvist, said, “This is a very special moment as the Italian market has seen a significant increase in mobile gaming in recent years. Yggdrasil can boast one of the best mobile game interfaces in the industry, so we are excited to see how customers react to our titles. The integration has been smooth and together with GVC we are now working to get Yggdrasil games on bwin.it up in the near future, ” according to the Cherry AB (publ) press release.
GVC Holdings Chief Product Officer, Liron Snir, said, “We are thrilled to be the first operator to bring Yggdrasil games to the Italian market. It has been a pleasure to work with the Yggdrasil team throughout what has been a straightforward integration process, and we look forward to seeing how these fantastic titles perform.”
Yggdrasil Gaming provides games for some of the world’s biggest operators, including, Cherry, bet365, Betsson Group, bwin.party, LeoVegas, Mr Green and Unibet. The company holds licenses in Malta, Gibraltar and the United Kingdom.
Established in 1963, Cherry is a Sweedish company which operates within five diversified business areas, Online Gaming through ComeOn! , Performance-based Marketing through Game Lounge, Gaming Technology through XCaliber. Game Development through Yggdrasil Gaming and Restaurant Casino through Cherry Spelglädje.